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Professional Summary

With over 35 years of experience, I am a seasoned and results-driven global Direct Marketing specialist. As an independent business consultant, coach, mentor, and professional speaker, I bring a wealth of expertise in creating and executing strategic marketing initiatives that drive growth and capture market share.

Core Competencies

Strategic Global Marketing
New Market Development
Cross-Functional Team Leadership
Brand Growth & Revenue Expansion
Business Consultancy & Coaching
Crisis PR Management
Financial Robustness
Continuous Improvement (CI)
LEAN Methodologies

Professional Philosophy

“A true Direct Marketing specialist driven with passion to her core.”
Visionary: Seeing the bigger picture and setting wheels in motion.
Detail-Oriented: Intense attention to detail without derailment.
Results-Driven: Eyes on the prize at all times.
Committed: Always fulfilling obligations.
Innovative: Combining experience with cutting-edge strategies.

Career Highlights

Mentored by Judith Donovan CBE.
12+ years running a strategic consultancy firm.
Expertise in B2B and B2C markets across global territories.
Proven track record in transforming market challenges into strategic opportunities.
Agency side, global corporations, privately owned enterprise experience.

Personal Approach

As a people person first and foremost, I bring a dynamic and personable approach to every project. My USP lies in my ability to develop new markets and territories, consistently delivering exceptional results through tried and trusted approaches.
If you’re seeking a visionary leader who can propel your company to new heights, let’s discuss how my skills and insights can contribute to your success. Remember: Jo gets it done!

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It’s not just what I do, it’s how I do it!

LEADERSHIP

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STRATEGY

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SYSTEMS

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GROWTH

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Jo is a superb marketing specialist and always brings her professionalism and ‘big personality’ to any project. I worked with Jo to deliver re-brands and corporate marketing material to a number of clients of all sizes, to assist with the strategies but together by Jo, to increase their profiles and attract new customers.
Chris Dutton | Marketing and Design Consultant.
Jo is a consummate team player and immediately became an integral part of the global marketing team at OPW, leading the company’s Europe marketing efforts. I experienced firsthand her impressive skills in comprehension and accelerated learning as she rapidly got up to speed on new markets, complex technologies, products, and applications, while simultaneously zeroing in on unique customer motivations and how to communicate the complex technical products and concepts in simple, relevant, and understandable terms.
Dale Dean | Founder / Chairman – DeanHouston, Inc.
I’ve had the pleasure of working with Jo for more years than I want to mention and can confidently recommend her. Her drive and marketing expertise are as impressive as her determination. She has a knack for delivering results and creating innovative strategies. A pleasure to collaborate with, a real asset to any project or team …and a lovely person and friend.
Ade Prosser | Managing Director – Five Talents Creative Design.
In any marketplace, there are always those people who stand out in the crowd, the vast majority of which are usually described as characters in the industry, and often much admired. They are always a smiling face at trade fairs and are regularly referenced in conversations concerning the product sector in which they operate.
Nick Needs | Managing Director – McLean Events, Conferences & Media Ltd.
I have known Jo for eleven years. The company I was working for in 2013 acquired the company that Jo worked for. During the due diligence process, we were very impressed with the market momentum at her company. Given the size of their organization, they had an oversized market presence. I attribute that to Jo’s marketing skills.
David Crouse | President – Dover Fueling Solutions.

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It's not just what I do, it's how I do it!

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Open new markets & new territories

My talent and USP lies in my exceptional ability to open new markets and territories for all my clients. With a proven track record of successful international expansions, I offer unparalleled expertise in navigating complex global landscapes and cultural intricacies.

My USP is delivering tailored, agile strategies that swiftly capitalise on growth opportunities while minimising risks.

Unlike larger firms, I provide personalised attention and deep market insights without excessive overhead. This focused approach, combined with my diverse cross-industry experience, enables clients to enter new territories more rapidly and efficiently, turning potential into profit.

By choosing me, businesses gain a competitive edge in market expansion that’s simply unmatched.