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About me...

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Professional Summary

With over 35 years of experience, I am a seasoned and results-driven global Direct Marketing specialist. As an independent business consultant, coach, mentor, and professional speaker, I bring a wealth of expertise in creating and executing strategic marketing initiatives that drive growth and capture market share.

Core Competencies

Strategic Global Marketing
New Market Development
Cross-Functional Team Leadership
Brand Growth & Revenue Expansion
Business Consultancy & Coaching
Crisis PR Management
Financial Robustness
Continuous Improvement (CI)
LEAN Methodologies

Professional Philosophy

“A true Direct Marketing specialist driven with passion to her core.”
Visionary: Seeing the bigger picture and setting wheels in motion.
Detail-Oriented: Intense attention to detail without derailment.
Results-Driven: Eyes on the prize at all times.
Committed: Always fulfilling obligations.
Innovative: Combining experience with cutting-edge strategies.

Career Highlights

Mentored by Judith Donovan CBE.
12+ years running a strategic consultancy firm.
Expertise in B2B and B2C markets across global territories.
Proven track record in transforming market challenges into strategic opportunities.
Agency side, global corporations, privately owned enterprise experience.

Personal Approach

As a people person first and foremost, I bring a dynamic and personable approach to every project. My USP lies in my ability to develop new markets and territories, consistently delivering exceptional results through tried and trusted approaches.
If you’re seeking a visionary leader who can propel your company to new heights, let’s discuss how my skills and insights can contribute to your success. Remember: Jo gets it done!

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It’s not just what I do, it’s how I do it!

LEADERSHIP

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STRATEGY

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SYSTEMS

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GROWTH

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I cannot recommend Jo enough! As I was nearing graduation from my coaching certification and preparing to launch my own coaching business, Jo’s guidance was invaluable. Her coaching style helped me gain even more clarity, set structured and achievable goals, and further build my confidence. Through her empowering approach, I felt supported and inspired to step into my role as a coach with purpose and passion. Jo truly elevated my journey, and I am so grateful for her impact!

Louisa Mesquita | Ibiza

Jo showed lots of empathy and I totally felt it was a safe space and the focus was one me! I found her sessions very useful and it was particularly useful for her to refer back to notes and remind me if the progress!! Thanks Jo and I wish you all the best!!

Lisa Marie Love | New Zealand

What sets Jo apart is their remarkable ability to listen deeply and provide tools that make progress feel both achievable and sustainable. Each session left me feeling motivated and inspired, and the positive changes I’ve experienced have had a lasting impact on my personal growth.

If you’re considering working with a life coach, I wholeheartedly recommend Jo. Her dedication and expertise have helped me unlock my potential and achieve goals I once thought were beyond my reach.

Zeenat Zaman | London

Working with Jo has been a truly transformative experience. Before our sessions, I struggled with maintaining a consistent routine and healthy habits amidst overwhelming life changes. Through Jo’s compassionate guidance and actionable insights, I was able to achieve a meaningful personal-life balance.

Roxanne Steenkamp | London

Jo is a superb marketing specialist and always brings her professionalism and ‘big personality’ to any project. I worked with Jo to deliver re-brands and corporate marketing material to a number of clients of all sizes, to assist with the strategies but together by Jo, to increase their profiles and attract new customers.
Chris Dutton | Marketing and Design Consultant.

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What I do

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Open new markets & new territories

My talent and USP lies in my exceptional ability to open new markets and territories for all my clients. With a proven track record of successful international expansions, I offer unparalleled expertise in navigating complex global landscapes and cultural intricacies.

My USP is delivering tailored, agile strategies that swiftly capitalise on growth opportunities while minimising risks.

Unlike larger firms, I provide personalised attention and deep market insights without excessive overhead. This focused approach, combined with my diverse cross-industry experience, enables clients to enter new territories more rapidly and efficiently, turning potential into profit.

By choosing me, businesses gain a competitive edge in market expansion that’s simply unmatched.